1.1 Objectives

1. Launch Bluespa retail by the second quarter of Year 1.
2. Launch Bluespa wholesale by the third quarter of Year 1.
3. Achieve an above median maintained margin rate by the end of Year 4.
4. Generate a return on equity by end of year end 2005.
5. Position bluespa for a successful IPO in 2006.

1.2 Mission

To establish Bluespa as an important brand that represents quality in skin care, fitness apparel and accessories. We will accomplish this in the following ways:

1. High quality manufacturing and research.
2. A creative marketing and PR program.
3. Creation of a brick and mortar retail presence in 2001.
4. Development of a wholesale distribution network by the third quarter of 2001.
5. The successful launch of a Bluespa Web presence by the first quarter of 2002.
6. The successful launch of a consumer catalogue in the third quarter of 2003.

1.3 Keys to Success

1. Quality product.
2. Manpower.
3. Product logistics and quality control.
4. Product placement in key retail accounts.
5. A vertical retail presence in brick and mortar, catalogue and e-commerce.
6. The creation of a "buzz" about this "hot...new" brand among opinion leaders through a combination of PR and product placement.